About this item
- Makeup Primer Serum: This lightweight, hydrating water-bases serum preps and primes skin for longer lasting makeup application. Formulated with nourishing Rose Water, Camellia Leaf, and Green Tea Extracts
- Prep and Prime: This makeup primer helps blur and soften imperfections and the silky, creamy texture creates the perfect canvas so foundation glides on effortlessly for a luminous, flawless finish
- Best Face Forward: From bronzer and blush to primer, highlighter, natural finish powder, and concealer, we've got you covered and photo ready for your next big thing. You've met your true makeup match
- Always Cruelty Free: We are 100% cruelty free and always have been! We also carry vegan makeup & tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes and more
- Stay Wild: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, and economic statuses. No matter who or where you are in life, we have a product for you.
From the manufacturer

Here's to the WILD Ones!
We hear all the time 'wet n wild was the first makeup I ever bought' and We Love That. We are the trusted beauty destination for all beauty lovers, inclusive of all age, ethnicities, skin colors, and economic status. So basically, no matter who/where you are in life, we have a product for you, Wild One.
100% Cruelty Free*
- We are cruelty free, and always have been! We are proud members of PETA's 'Beauty Without Bunnies' program*. Whether you're a card-carrying vegetarian committed to animal rights (good for you!), or you just love puppies and want them to smile (and who doesn't?), we are for you!